MINI

A 4 YEAR MINI ADVENTURE - FROM DIGITAL PROJECTS TO OVERSEEING THE BRAND’S ENTIRE CREATIVE OUPUT

Dave was Creative Director on MINI at Profero, then moving agency at the client’s request when the account was consolidated into IRIS. Creative highlights include MINI’s Olympic campaign, award-winning car launches for the Countryman and Roadster, as well as its first brand campaign in 8 years.

‘NOT NORMAL’

‘HELLO MINI’

‘PSYCHIC ROADSTER’

‘MINI ROAR’