Samsung
CREATIVE DIRECTOR AND INTERIM ECD OF SAMSUNG AT CHEIL
Dave oversaw the creative output of the £20 million Samsung account across brand, sports sponsorship, mobile, domestic appliances and TVs. Creative highlights include the Dolphin Whisperer TVC, creating the 12th most watched Ice Bucket Challenge, the dual GS6 phone launch, positioning Samsung as ‘Britain’s most popular phones’ and celebrating football’s most successful brand sponsorship with Chelsea.
‘DOLPHIN WHISPERER’
‘ICE BUCKET CHALLENGE’
GALAXY S6 LAUNCH
‘RIGHT UP OUR STREET’
SAMSUNG ALPHA LAUNCH
‘CHRISTMAS ROUND OURS’
‘HAIRCUTS’ SUHD TV
CHELSEA SPONSORSHIP