Greene King - Signs of The Times

DOOH, social, digital

POST-COVID CAMPAIGN TEMPTS CUSTOMERS BACK TO THE NEAREST GREENE KING PUB

Greene King, with the majority of its pubs in central London, was hit harder by Covid than other brewers. Our campaign was designed to encourage customers back as lockdown eased. Online, social and DOOH enabled us to geo-target people with different time-relevant executions throughout the day, directing them to the nearest Greene King pub.