Morrisons - Brand Re-launch

MORRISONS’ MOST SUCCESSFUL ADVERTISING WINS THE IPA GRAND PRIX

During the three years Paul was CD on the account at DLKW, Morrisons became Britain’s fastest growing supermarket, winning the 'Battle For Christmas' every year, beating all their competitors. At the IPA Effectiveness Awards, Morrisons won Gold, 'Best Integration' and the overall Grand Prix. The campaign topped the 'Adwatch' charts in 2010, with the Richard Hammond Christmas ad being the most recalled commercial of the year.