Peroni - ‘Vita Con Stile’

CREATIVE DIRECTOR OF PERONI AT BOTH LEAGAS DELANEY AND GEOMETRY

Dave oversaw the launch of the brand’s new global positioning ‘Vita con stile’ – ‘A life with style’. The campaign celebrated style through the Italian tradition of ‘Passeggiata’, a daily walk between 5-8pm where friends and family come together to catch up, gossip and flirt.

Upcycled Beer Coasters

When serving Peroni, part of its serve ritual is to always place the beer or the bottle on a coaster. To elevate the serve further we created upcycled coasters, using off-cut material from fashion labels. The coaster changed through the seasons and doubled up as a suit pocket square.

A-Z of La Passeggiata

The rituals of La Passeggiata were published as a book and appeared as social posts.