Santander - Bank of Antandec

BANK OF ANTANDEC CAMPAIGN WINS SILVER EFFIE AND ITS FIRST CREATIVE AWARDS

Dave and Paul have been responsible for the creative output of the successful ‘Bank of Antandec’ campaign, creating its last seven campaigns. Highlights include ‘Stop! Scammer time!’ where an MC Hammer-inspired earworm and viral TikTok effect help stop customers falling for scams. In ‘The Cashback Fightback’, despite Ant and Dec’s rousing, Rocky-esque motivational speech to their staff, there’s just no beating Santander’s Cashback proposition. In ‘Back to School’, Ant & Dec bring their own brand of financial wisdom to kids to try and compete with Santander’s partnership with Twinkl. And in ‘Banking With The Enemy’, they discover their own staff have turned against them.

‘STOP! SCAMMER TIME!’

TV, cinema, OOH, TikTok branded effect

TIKTOK CASE STUDY

‘THE CASHBACK FIGHTBACK’

TV, OOH

‘BACK TO SCHOOL’

TV, PR film

‘BANKING WITH THE ENEMY’

TV, social films

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