Santander Edge
TV, OOH, special build, social
SANTANDER’S BIGGEST LAUNCH IN A DECADE IS SABOTAGED BY THE BANK OF ANTANDEC
EDGE LAUNCH
Legendary newsreader Jon Snow comes out of retirement to break the news of Santander’s edgy PR stunt to launch its Edge current account. The launch also gets the attention of the Bank of Antandec CEOs - but their attempts to sabotage it backfire spectacularly, proving there’s no such thing as bad publicity.
CASE STUDY
OXFORD CIRCUS TAKEOVER
SLEDGE
