E.ON - It’s Time to Clear The Air

PR, experiential, augmented reality DOOH, direct mail, TV, cinema

CLEAN AIR CAMPAIGN RAISES AWARENESS OF HOW E.ON IS TACKLING AIR POLLUTION

Air pollution is the UK’s number one public health priority, contributing to 1 in 20 deaths. E.ON is on a mission to engage its customers around the air quality crisis, but the problem is 63% of people dismiss air pollution because they can’t see it. So E.ON made the invisible unmissable, across different media channels.

‘LONDON’S LUNGS’

‘IT’S TIME TO CLEAR THE AIR’

‘POLLUTION, PERSONALISED’

‘THE POLLUTION-EATING PAPER’